When It Comes To Writing Good Sales Copy - Bullet Points!

Copywriting: When It Comes To Writing Good Sales Copy - Bullet Points!

I’m actually going to stack the bullet points, as many as I possibly can. Obviously all factually true and correct, about what’s actually included, what people are getting.

And here’s just to focus in on copywriting for you today, in today’s Drive.

When It Comes To Writing Good Sales Copy That Sells…

…one thing that I learned is that; when it equates to bullet points, when for example I would be saying, in week one – this is what it’s about, here’s some of what you can expect to discover – and I start listing some bullet points.

Well sometimes people would… sometimes I see people, in their sales copy, they just put like a couple of bullet points and they think that’s it. So then they just move on to the next part of the sales copy.

But Here’s The Truth…

When It Comes To Writing Good Sales Copy - Bullet Points!...

Are You GUILTY Of Being Too Generic With Your Marketing?

Are You GUILTY Of Being Too Generic With Your Marketing?

You need to look at – with your messaging, with your marketing, with your content, with whatever it is, whatever media you’re putting out – are you speaking to somebody specifically or a specific group of people?

Or are you being too generic and speaking to nobody at all?

The way I would probably get you to think about that is, let’s just say, like me, you’ve got an English bulldog – a specific breed of dog.

If you were wanting to learn about that specific breed of dog, who would you listen to?

Would you listen to somebody that claimed to be an expert about dogs? Or would you listen to somebody who claimed to be an expert about English bulldogs?

You’d go to the specific expert for something more specific to what you were interested in, right? That specific breed of dog.

One of things that you always have to remind yourself is...

Are You GUILTY Of Being Too Generic With Your Marketing?...

How To Use Webinars To Get Leads And Generate Sales

How To Use Webinars To Get Leads And Generate Sales

We’ve been trying something out that’s a bit different.

Typically when people do webinars, they will deliver 60 to 90 minutes of content, followed by an offer for 20 or 30 minutes.

Now usually speaking, that offer is normally higher priced. So it’s normally anywhere from $500 to about $2,000.

But one of the things that we’ve been testing out and trying – and it’s still quite early days but… It seems to be working pretty well, very well in fact...

How To Use Webinars To Get Leads And Generate Sales...

Sometimes In Business, Things Take Longer Than Expected

Sometimes In Business, Things Take Longer Than Expected

Well, yesterday… If you saw yesterday’s Drive, you’ll have heard me talking about how we were trying to create about 35 or 40 videos.

Everything was looking great. Everything was going good, and then things that I’d forgot about throughout the day began to come evident. 

It all just ended up taking a lot longer than we anticipated, which sometimes happens right? Often in business, a lot of things that we do, tend to take longer than we think.

And often, like happened to us yesterday, there’s often things actually happen in your day to day that you’ve either forgotten you had scheduled. Or unexpected things that actually just crop up and take your schedule away from you.

But that just basically means we’ve gotta carry on today...

Sometimes In Business, Things Take Longer Than Expected

Creating An Insane Amount Of Content In A Small Amount Of Time

Creating An Insane Amount Of Content In A Small Amount Of Time

This is our battle plan to create an insane amount of video content in a small amount of time.

Here’s our plan right. Out of – let’s say we’ve got 35 videos. I don’t know if it’s exactly that but it’s, give or take, about 35 videos. Now of those 35 videos some of them are actually going to be with a PowerPoint presentation where we’re actually going to stand, both of us, presenting and teaching in front of a big 70 inch TV screen on the wall behind us in my training room in the office.

Some of them are in that style – we’ll be on camera with the presentation behind us on the television. And some of them are Louis and I, or individually, stood in front of the whiteboard teaching and drawing things out on the whiteboard in front of the camera.

So we’ve got a few different styles of video...

Creating An Insane Amount Of Content In A Small Amount Of Time...

Testing Facebook Traffic With Facebook Live Ads

Testing Facebook Traffic With Facebook Live Ads

If you’ve been following The Drive, you’ll know that we are in the in the trenches right now, testing our new sales funnel which is for an offer called, “The Perfect Offer”.

This is basically a 60 to 65 minute training loaded onto a USB stick, and it goes out with some awesome bonuses, in an amazing package and all that good stuff...

Testing Facebook Traffic With Facebook Live Ads

How Did I Start An Online Business And Lose $60,000?

How Did I Start An Online Business And Lose $60,000?

Here’s one thing I always used to say; that I “got scammed by the gurus!” Like it was the evil gurus fault that I lost all that money, and failed for so long, and reached the rock-bottom in my life by my mid-twenties… Because it was everyone else’s fault but me!

And you know what? I can look back and I can say there were some terrible, terrible things that I purchased. And some of them indeed were scams; meaning products that didn’t work, courses that didn’t do what they said they would. Miss-sold, uninformed, false promises. There was a lot of that, yes. And I definitely attribute tens of thousands of dollars to being ripped off.

But – and here’s a big ‘but’. Here’s the honesty of my experience, now being 13 years on from there...

How Did I Start An Online Business And Lose $60,000?

Filming Facebook Ads Setup Live And Testing To Scale Up

Filming Facebook Ads Setup Live And Testing To Scale Up

While setting up my Facebook Ads today, I’m basically just going to hit record and live-stream the entire process, from start to finish, exclusively for our Certified Partners.

They'll get to see exactly how I drive traffic profitably, so they can follow in my footsteps. Because they’ve got exactly the same sales funnels and follow up team that I have...

Filming Facebook Ads Setup Live And Testing To Scale Up

The Testing Phase Of “The Perfect Offer” Sales Funnel

The Testing Phase Of “The Perfect Offer” Sales Funnel

We have the sales funnel ready to test and I am literally heading there today to start some ad campaigns… to start the traffic. And we’ve obviously got all of our analytics stuff in place. We’ve got some split tests in place. We’ve got some heatmaps software in place. That basically means, with all of the software stuff that we put in place for this optimization phase.

We’re going to test two versions of the front end offer sales page. We’re also going to see what people are doing when they’re on that page. So we have this software which shows you this thing called a heatmap, which basically means; where is people’s attention when they’re on your page?

The Testing Phase Of “The Perfect Offer” Sales Funnel

Testing The Sales Funnel And Overcoming Obstacles

Testing The Sales Funnel And Overcoming Obstacles

When an obstacle stops business development in its tracks, one of the things that some people do is just think, “Well I can’t do anything today.” And they just slack off!

Well instead, what I’ll get in there and do is say, “Right, although I can’t do that thing, and although we’re now a bit behind on being able to place ads and drive traffic, what can we be doing?” you know, “What areas can we be working on?… So that when this is ready, we’re already ahead in other areas.”

Divert your focus to leverage your time and the opportunities you DO have open to you...

Testing The Sales Funnel And Overcoming Obstacles

Testing A New Sales Funnel – An Exciting Week Ahead!

Testing A New Sales Funnel – An Exciting Week Ahead!

Over the years and years of doing this, I have found the ultimate way to convert the highest number of people into customers.

There has never been anything like it!

And so we’ve got this brand new training that teaches people what that is, and how to do it.

Testing A New Sales Funnel – An Exciting Week Ahead!

The Biggest Shortcut To Your Business Success

The Biggest Shortcut To Your Business Success

I was $60,000 in debt over 5 credit cards and 2 bank loans. But 9 months after taking THIS shortcut I quit my job. I've now made $10 million in sales online!...

No matter where you are at in your business, whether you’re at the start like I was in 2008, with tens of thousands in debt or you’re generating millions of dollars in your business, like we are now. The biggest shortcut to where you want to go, to your next goal, is...

The Biggest Shortcut To Your Business Success

Conquering Fear And Pulling The Trigger In Your Business

Conquering Fear And Pulling The Trigger In Your Business

People far too often fear what may happen, what may or may not happen. For example, creating your first video and putting online of yourself.

People fear judgment. People fear getting it wrong. People fear looking stupid. All these different fears. Setting up your first paid advertisement online, such as doing a Facebook ad or a YouTube ad for the very first time.

People Fear Getting It Wrong, So They Don’t Pull The Trigger

Do not take on board anyone that has anything negative to say about you. There are people out there that want your message, that want what you have to share, that want to listen. Do not let fear or ANYTHING stop you on your journey to where you want to be...

Conquering Fear And Pulling The Trigger In Your Business

Hitting Rock Bottom – Oops I Did Again Today!

Hitting Rock Bottom – Oops I Did Again Today!

"...I was basically over $60,000 in debt, had five credit cards, two bank loans, and was just living a complete nightmare! I was at rock bottom, okay, real rock bottom! Not only financially, but psychologically as well..."

Bit of a story to share here. If you can see through the through the camera here, I’m actually just leaving the garage (gas station) where I’ve just been getting some fuel for my car this morning.

I just actually had to have my fiancé follow me to the garage because stupidly I...

Hitting Rock Bottom – Oops I Did Again Today!

Everytime I Do Something I Ask Myself, “Should I Be Doing This”?

Everytime I Do Something I Ask Myself, “Should I Be Doing This”?

What I’ve basically been doing and what I will be doing ongoing now every single day – is any time I’m doing something I’m gonna ask myself, “Should I be doing this?” I really only want to be saying “Yes” to the absolute essential things that I need to be focused on to drive this company forward.

And so that’s basically the exercise I put myself through now. Every single time I’m about to start a new task I just say… “Wait! Should I Be Doing This?”

And if I can’t say “yes” because I need to be doing it, then I need to then say, “Who should be doing this?” or “Who could be doing this?”

Everytime I Do Something I Ask Myself, “Should I Be Doing This”?

How To Deal With Overwhelm When Starting An Online Business

How To Deal With Overwhelm When Starting An Online Business

I was reading somebody’s posts on Facebook yesterday and they were talking about information overload and how they’ve consumed so much information. They were talking about how so much information is conflicting. One person will tell you one thing in the right way to do it, and then someone else will tell you that that’s the wrong way and their way is the right way.

They’ve basically been trying for years, which is pretty common in this industry unfortunately, they’ve been trying for years and they just they feel worse off right now than they did two years ago, because of information overload and conflicting content, conflicting information.

Here’s the thing with that; I went through exactly the same, and here's how I beat it...

How To Deal With Overwhelm When Starting An Online Business

How We Sell Our High Ticket Products To Our Customers

How We Sell Our High Ticket Products To Our Customers

After we get a customer, and they flow through the initial front-end sales funnel, and we’ve acquired that customer, and we’ve maximized revenue at the point-of-sale, Then into our back-end campaign, our next plan is to basically ascend those people into our InternetProfits Certification.

What that means is, they will get Certified and then basically get the right to use all of my company’s sales funnels, offers, sales pages, and marketing systems, follow-up campaigns and sales team; all of that stuff as a Certified Partner...

How We Sell Our High Ticket Products To Our Customers

Being An Entrepreneur, Are You Forgetting To Live?

Being An Entrepreneur, Are You Forgetting To Live?

As a as a business owner, you get so caught up sometimes in the hustle, in working hard. I’m certainly not trying to suggest otherwise – that it doesn’t take hustle and hard work to build a business. But… just another one of those experiences yesterday, where it makes you kind of stop and think, “What is my end goal? What is my purpose? What Am I Doing All Of This For?”

I think the serious message out of all of this is, don’t forget to actually live! With everything that you’re doing, everything that you’re working towards in your business, don’t get so caught up for so much of your life that you actually forget to live...

Being An Entrepreneur, Are You Forgetting To Live?

Why I Just Employed An Executive Personal Assistant

Why I Just Employed An Executive Personal Assistant

The big news of last week was the fact that, on Friday I actually agreed terms and employed my new Personal Assistant, Executive Personal Assistant who will actually be joining us or starting with us one week today.

So this is now my final week without that person helping me and taking a lot of things off my of my plate – and managing those, running those, helping me with running our our team, helping me running our project management and task management system...

Why I Just Employed An Executive Personal Assistant

My Thoughts On The Media And News As An Entrepreneur

My Thoughts On The Media And News As An Entrepreneur

Now I just wanted to pose a particular question to you this morning, and I'm interested to hear what people's reactions are to this actually. I want to talk about mainstream media. I want to talk about newspaper publications and mainstream media. I just got in my car this morning and when I got in, the news was actually on the radio.

My Thoughts On The Media And News As An Entrepreneur