Evaluating Sales Leads And Customers Over A Period Of Time
Analysing and evaluating sales leads and customers based off one day of sales is not smart.
Here is what you should be looking at instead: What’s a customer worth after seven days? What’s a customer worth after thirty days? What’s a customer worth after sixty days?
Then you will know what you can afford to spend to get a customer into your sales funnel (and how to make that funnel MUCH more profitable).
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