The Most Important Sales Funnel Metric - Average Cart Value
Why is this sales funnel metric the one you should pay most attention to?
Average cart value (ACV) is often overlooked or even sometimes unknown to digital marketers.
Sad, because this is the single most important metric to help you determine how much you can spend on driving traffic profitably.
Basically, to put it in simple terms, after they’ve ordered that front-end offer, that first thing, and then seen the upsells that you presented, and they’ve basically finished that initial sales cycle, how much did that customers spend? Or how much are your customers spending on average, after going through that?
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